However, the real marketing magic comes when you know how to do the above well. When you get that, a press release for your book can be a game changer for your sales and authority — not just a pride metric like many use it for.
Read on for tips on promoting yourself with a well-executed book launch party. Why should you plan a book launch party? That past investment is invisible to the public, BUT the pressure of that time expenditure is pushing towards a single point: Sure, you hope your family and friends show up, maybe even a few enemies if it helps make the place look full.
Contextualize your writing life. Have a habit of getting lost in thought during the middle of dinner? Possessive of your time early in the morning before you wake your kids up for school?
Irritable and manic for a few days after receiving a rejection letter? Writing is hard work, both in terms of process and emotional ups and downs. A book launch party is the perfect opportunity to showcase your work, your quirks, and talk about some of the dramatic highlights that happen behind the scenes.
A book launch is a big achievement. Where should I host my book launch party? The obvious answers are either a bookstore or your home. Local media may be more inclined to cover your book launch if it is tied in with an established bookseller. The drawbacks to this approach would be potentially limited space, clean-up, and the fact that some people just feel awkward about promoting themselves in their own home.
Libraries are always a possibility. Or you could rent an event space. Better yet, find a space that is sympathetic to the theme or topic of your book and cross-promote. Have you written a book about early motherhood?
Party down in the local birthing center maybe not in the delivery room, though.
Written the untold history of the Gemini Program? Maybe you should hit up the closest science museum. You get the point — synergy! Yes, I hate that word. How do I prepare for my book launch party? Approach the desired venue with your idea. Be prepared with a press kit and pitch.
Tell them why this book launch is not only good for YOU, but why it will help bring new business to their store or new interest to their cause.
Divvy up the responsibilities if possible, or at the very least, have a discussion that outlines all the promotional activities you plan to do. Will there be food? A cage of doves to set free? Find some folks to help out. And yes, family and friends are always a good place to start.
Beyond that, see if caterers, bands, and other local businesses would be interested in sponsoring or assisting somehow. Also, try to find an author, book critic, or other personality to act as a kind of informal MC. And hey, everyone loves endorsements!
Promote the hell out of it! Invite friends, family, and fans via email, by phone, in person, and over social networks. Remind them of the book launch in your email newsletter.
Create a Facebook event. Tweet and blog about your preparations and what people can expect. Shoot a video invitation and put it on YouTube. Make it sound fun! Design fliers and posters. Hang them in coffee shops, libraries, bookstores, and community centers.Distributing an effective online press release is a great way to contribute to a successful book launch, and should be an important component of your larger marketing strategy.
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters.
Press release writing is definitely not easy. arteensevilla.com is the world's only national writing resources website, based in Ireland but designed for writers everywhere. Updated daily with a mix of news, interviews and essential tips, our content is provided by a wide range of writers and currated to deliver you information and solutions.
Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. Recently, Christy held a book launch for her new book The East-West House: Noguchi’s Childhood in Japan.
It was successful in both the amount of people who turned up and the amount of books sold. It was successful in both the amount of people who turned up and the amount of books sold.
Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release%(64).