Tidak ada pekerjaan orang lain yang kami gunakan tanpa menyebutkan sumbernya. Methods of analysis include the internal and external analysis of the company. The research draws attention to the competition PepsiCo in the Cola and Snacks industry.
Hire Writer Taking an active interest in the community, and not just serving the laws it has to abide by shows a true service attitude for the company, and can help to improve the support it gets from the community, and the economy of the place it serves.
The global market today is led by companies that not only concern themselves with the sustainability of their product and service, but he continual improvement of the community, environment, and other issues in the areas they operate in.
PepsiCo corporate vision shows that they are a company that concerns themselves with the communities they serve. An example of how they do this is their continual efforts to sustain fresh water.
Ethics also plays a role in entering a foreign market. There are practices in he United States that may not be considered ethical in business in other markets; and the opposite can be true as well. It is important that PepsiCo, and companies like it, that operate overseas, research the ethical standards of the markets they enter.
Can the company live up to the ethical standards of the market, are the regulations and laws of that country ones that the company wants to abide by, and are they ethical by the company standards?
All of these questions have to come up. The same questions should be asked when developing a marketing strategy for the country in question.
Political Systems, International Relations, and the Foreign Corrupt Practices Act of There is extensive research that should be conducted before entering a foreign market because of the requirements that may be in place to do so.
Exporting goods and services is one of the simplest ways to enter a market, but relying on that means paying tariffs. Other options of entering a foreign market include licensing, contract management, and joint ownership.
The advantages and disadvantages of each option must be weighed before a decision is made. Some countries, like Mexico, offer the option off joint venture. A joint venture option is one of the best because it gives the company a contact in the market they are entering, making it easier to sell and market their products the way they want to.
The politics of a country and the relation Of a country to the United States can make entering a market more difficult. Sour relations can mean higher tariffs, or even banning products. The United States government enacted the Foreign Corrupt Practices Act of to assist with the unethical, and political options that were available in reign countries that are not considered in the United States.
The Act addresses the issue of bribery and mandates it as an illegal business transaction. The Act was a response to over companies admitting to questionable payments being made to foreign officials to obtain or sustain business in their markets.
Technology has created a bridge directly from a company to the consumer. Sales profitability has increased due to this new way of communicating with customer.
It allows a company like PepsiCo, to reach everyone in all Mounties it operates in via the internet. PepsiCo has realized the importance of technology and has created applications for smartness like the Pepsi 20th App.
Conclusion The ability to understand the influence that environmental factors have on racketing can make or break a company. It is vital that companies, like PepsiCo, research and develop marketing plans that can overcome environmental factors.
Demographics, culture, and politics all play a role in how a marketing strategy will be successful. How to cite this page Choose cite format:Coca-Cola Company and PepsiCo: Investment Analysis The relevance of undertaking an in-depth analysis of the financial statements of a company prior to making an investment in the company cannot be overstated.
Download Full Paper (5 Pages) Ask Us to Write a *NEW* Paper Talent Development at PepsiCo For any organization the way they attract and manage talent, will speak volumes as to how successful an entity will be in the future.
Pepsico’s vision and mission is to “continually improve the aspects in which they operate – environment, social, economic – creating a better tomorrow today. ” (Pepsico, ). With this in mind, Pepsico’s goals and objectives are rooted in its traditional management guided by its mission and vision.
PepsiCo is comprised by three major divisions namely. For PepsiCo, this problematic as the large pool of talent could cause, some companies to want to take key managers / employees. If this is left unchecked, this could cause the pool of talent to decline.
As a result, PepsiCo must have an effective procedure in place, to monitor for the loss of key talent.
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It should however be noted that PepsiCo's flagship brand, as is the case with the Coca-Cola Company's Coke Drink, is Pepsi-Cola. The current CEO of the company is Ms.
Indraa K. Nooyi. Other top executives include Mr. Zein Abdalla, Mr. Hugh F. Johnson, Mr.
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Saad Abdul-Latif, and Mr. Brian C. Cornell.